Writings from Peterson Ray
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HOW SOLID IS YOUR BRAND?
Ever wondered how your brand measures up? > Do you have a vision and mission? > How about a set of key messages? > Have you ever undergone a brand audit? > Does your visual identity represent you? > Do you have a brand guide? Click on this link: Answer...
SEE AND BE SEEN
See and be Seen in a COVID World Are you seeing your company in a new light during these times? Do you want your customers to see you as the go-to brand? Now more than ever, companies need to position themselves as leaders. Revitalize your communications and connect...
BRAND YOUR STARTUP
Start you up (correctly) and you’ll never stop. Because entrepreneurs are trying to control initial expenditures, many startups make the mistake of ignoring the importance of branding. Instead, the tendency is to focus solely on the products they offer. Why a...
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BUILD BRAND MUSCLE
Build Brand Muscle 1. Start by developing a strong messaging platform or re-evaluating your existing one. Your company’s messaging should resonate internally as well as externally to have a solid foundation of brand support. 2. A visual brand can make either a...
EASY AS ONE, TWO, THREE
Quality branding answers 3 questions: 1 – Who are you? Who you are makes you credible: your beliefs, personality, experience, talents and unique abilities. 2 – What do you do? What do you bring to the table: define your product or service. What makes it marketable and...
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INNATE VS. FABRICATE
Your brand comes from inside. When we hear an organization talk about the product or service they think their prospective customers will buy, we are inclined to reply: “Yes, they will buy that. But not necessarily from you, unless it’s what you’re honestly good at...
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PLANO ECONOMIC DEVELOPMENT
PLANO ECONOMIC DEVELOPMENT Plano Economic Development offers an integrated approach of programs and services to support the creation of new businesses, the expansion and retention of existing businesses within the City of Plano, and the attraction of companies that...
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BAYLOR SCOTT & WHITE
BAYLOR SCOTT & WHITE As the largest not-for-profit healthcare system in Texas and one of the largest in the United States, Baylor Scott & White Health was born from the 2013 combination of Baylor Health Care System and Scott & White Healthcare. Today,...
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ENCAPTURE
ENCAPTURE Peterson Ray & Company created a new website to introduce Encapture, a software product created by Imagine Solutions. An all-in-one platform that digitizes documents into data, Encapture is an enterprise-wide capture framework that integrates with...
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ATMOS ENERGY
ATMOS ENERGY CORPORATION As one of the nation’s largest natural gas distributors serving about three million customers in over 1,400 communities in nine states, Atmos Energy’s vision is to be the country’s safest provider of natural gas services. Every communication...