Client Stories – Women Texas Film Festival
Women Texas Film Festival
Women Texas Film Festival celebrates women who lead in filmmaking by showcasing the range of female voices throughout the medium. They provide female storytellers a stage to project their voices and build a community that is safe, empowering and impactful. Programming includes an annual film festival in Dallas, film screenings, panels and social events.
They Hired Us
Peterson Ray & Company was asked to create a visual brand identity for the 2019 Women Texas Film Festival and all print and digital marketing pieces for the four-day event. Peterson Ray was excited to continue our support of local nonprofit organizations.
The objective was a cohesive design representative of their tagline: “Leaders. Radicals. Storytellers.” The visual branding captured the vibrancy and diversity of the filmmakers and their films. Each piece incorporated unique design elements to deliver variety, brand integrity and a cohesive look, from the webpage and social media banners to promotional posters, signage at multiple venues and the 16-page event program.