BAYLOR SCOTT & WHITE
As the largest not-for-profit healthcare system in Texas and one of the largest in the United States, Baylor Scott & White Health was born from the 2013 combination of Baylor Health Care System and Scott & White Healthcare. Today, Baylor Scott & White includes 48 hospitals, more than 800 patient care sites, more than 7,800 active physicians, over 47,000 employees and the Scott & White Health Plan.
THEY HIRED US
Peterson Ray & Company was hired to brand the internal communications program named “People Place” for Baylor Scott & White. This visual brand was adapted to all print and digital communications used within their health system. It was designed to be upbeat, colorful, flexible, distinctive and friendly. With over 47,000 employees and locations across Texas, BSW wanted to unite their vast family and make their communications more personable.