HOW SOLID IS YOUR BRAND?

Ever wondered how your brand measures up? > Do you have a vision and mission? > How about a set of key messages? > Have you ever undergone a brand audit? > Does your visual identity represent you? > Do you have a brand guide? Click on this link: Answer...

SEE AND BE SEEN

See and be Seen in a COVID World Are you seeing your company in a new light during these times? Do you want your customers to see you as the go-to brand? Now more than ever, companies need to position themselves as leaders. Revitalize your communications and connect...

BRAND YOUR STARTUP

Start you up (correctly) and you’ll never stop. Because entrepreneurs are trying to control initial expenditures, many startups make the mistake of ignoring the importance of branding. Instead, the tendency is to focus solely on the products they offer. Why a...
BUILD BRAND MUSCLE

BUILD BRAND MUSCLE

Build Brand Muscle 1. Start by developing a strong messaging platform or re-evaluating your existing one. Your company’s messaging should resonate internally as well as externally to have a solid foundation of brand support. 2. A visual brand can make either a...

EASY AS ONE, TWO, THREE

Quality branding answers 3 questions: 1 – Who are you? Who you are makes you credible: your beliefs, personality, experience, talents and unique abilities. 2 – What do you do? What do you bring to the table: define your product or service. What makes it marketable and...
INNATE VS. FABRICATE

INNATE VS. FABRICATE

Your brand comes from inside. When we hear an organization talk about the product or service they think their prospective customers will buy, we are inclined to reply: “Yes, they will buy that. But not necessarily from you, unless it’s what you’re honestly good at...