Women Texas Film Festival celebrates women who lead in filmmaking by showcasing the range of female voices throughout the medium. They provide female storytellers a stage to project their voices and build a community that is safe, empowering and impactful. Programming includes an annual film festival in Dallas, film screenings, panels and social events.



Peterson Ray & Company was asked to create a visual brand identify for the 2019 Women Texas Film Festival and all print and digital marketing pieces for the four-day event.

The objective was a cohesive design representative of their tagline: “Leaders. Radicals. Storytellers.” The visual branding captured the vibrancy and diversity of the filmmakers and their films. Each piece incorporated unique design elements to deliver variety, brand integrity and a cohesive look, from the webpage and social media banners to promotional posters, signage at multiple venues and the 16-page event program.