by Carl Peterson | Sep 29, 2020 | Uncategorized
Ever wondered how your brand measures up? > Do you have a vision and mission? > How about a set of key messages? > Have you ever undergone a brand audit? > Does your visual identity represent you? > Do you have a brand guide? Click on this link: Answer...
by Carl Peterson | Sep 28, 2020 | Uncategorized
See and be Seen in a COVID World Are you seeing your company in a new light during these times? Do you want your customers to see you as the go-to brand? Now more than ever, companies need to position themselves as leaders. Revitalize your communications and connect...
by Carl Peterson | Sep 28, 2020 | Uncategorized
Start you up (correctly) and you’ll never stop. Because entrepreneurs are trying to control initial expenditures, many startups make the mistake of ignoring the importance of branding. Instead, the tendency is to focus solely on the products they offer. Why a...
by Carl Peterson | Sep 23, 2020 | Uncategorized
Build Brand Muscle 1. Start by developing a strong messaging platform or re-evaluating your existing one. Your company’s messaging should resonate internally as well as externally to have a solid foundation of brand support. 2. A visual brand can make either a...
by Carl Peterson | Sep 23, 2020 | Uncategorized
Quality branding answers 3 questions: 1 – Who are you? Who you are makes you credible: your beliefs, personality, experience, talents and unique abilities. 2 – What do you do? What do you bring to the table: define your product or service. What makes it marketable and...
